Owen Freeman for Nike’s Jordan Dominate Training
Owen has a distinct perspective to his work. The angles and the contrast-y colors and shadows at times conjure comic-book-like imagery. Nike wanted this look specifically to set the gritty urban stage for their new shoe design Jordan Dominate Training.
Featured here are a couple of details from the finished drawings and the final layouts from the Nike design team along with shots of the posters en situ. David Frank was the designer on the Nike team, and everyone there was amazing to work with. Owen is very pleased with the results.