Salesforce hits the trail with a new brand campaign built by Citron Haligman, Paul Rogers, and the Salesforce creative team launched last November at Dreamforce in San Francisco with 170,000+ attendees and 3200+ sessions.

Every customer of Salesforce has a story. Each poster tells a tale of customer success. Inspired by the WPA posters of the 1930’s and 1040’s, these metaphorical consumer journeys make up the look and feel of Salesforce itself.