In the age of ubiquitous slang and profane tweets, some of our clients put their sense of humor in the right place. Rutu Modan first found this project a little strange, but Mitch Nash of Blue Q does strange the best. Shitting Glitter Magical Unicorn Lavatory Mist deserves a poised and proper depiction of the elusive creature on its label and Rutu meets the challenge. Blue Q says about the product: Mares eat oats and does eat oats and little lambs eat ivy. But unicorns? They eat glitter. And, I don’t think I need to tell you what happens next. Scented with lavender and basil.

Rutu has developed a curious menagerie over the years. A few examples accompany the Magical Unicorn label.

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